• Category :SEO
  • Date :03 July, 2019 to 23 July, 2019
  • Client :Kraftandjute
Google Analytics Report

About Kraftandjute:

It all started with a single kraft CD sleeve. A simple, natural marketing tool for photographers. Several years later, we offer a wide variety of photography packaging solutions that support photographer branding, creative marketing, and business development, including custom presentation folders and photo boxes, customized flash drives and flash drive pouches, photo album wraps, photo print sleeves, and specialty client gifts.

The Challenge

Maximize Return on Investment from Adword.(PPC)


Strategy 1

  • Create Campaign as per targeted region, language and age group
  • Ads extension in terms of important pages link, call extension, location extension, Google plus page link
  • Integrate ads account with merchant center
  • Remove negative keywords to increase conversion rate of the website.
Google Analytics Report

Strategy 2

Analyze this data every 15 days and promote keywords which drive desired result and remove which don’t.

  • Also optimize page as per user’s interaction with website from analytic data.
  • Promote ads which user click more often and remove which don’t.
  • Promote new keywords similar to performing keywords.
Note: I would recommend you please go with $20/day budget

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