Info

  • Category :SEO
  • Date :01 Jan, 2019 to 01 Feb, 2019
  • Client :Dolabany eyewear
Google Analytics Report
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About Dolabany eyewear:

Dolabany Eyewear was founded over 25 years ago by Mark Dolabany. With experience as a licensed optician in the Massachusetts, Mark Dolabany designs and produces the company’s three exclusive eyewear collections.

Their core belief has been that eyewear should be fitted and sold in a professional and personalized environment by eye care providers.

The Challenge

Sell more items with more traffic

Strategy

Basically site have decent amount of visitors but their conversion rate is low. We first check users interaction with the website and top exit pages.

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Problem-1

The first and foremost thing we found that the product not have the proper meta title and meta description

Solution

Add descriptions to your products:

  • Include keyword related descriptions to your product detail page
  • Add your primary keyword to the title page tag
Next
Ranking Report
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Problem-2

Using Audit tool, we found that website has numerous issues to resolve to improve a D level grade Possible reasons. Thus the website score was only 68

Solution

Buy and install an SSL certificate:

  • Search engines are now penalizing websites that do not ensure a user’s information security
  • This affects the ranking of the site on search engine results
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