It’s becoming very unlikely that any of us will do anything without first Googling it- and this also extends to our professional engagements. This survey reveals that, before doing business with them, 42 percent of adults in the US glance at people upon search engines. In addition, 45 percent of this number reported finding something that prevented them from doing business with that person. In addition, a BIA Kelsey study shows that before engaging with them, 97 percent of people read reviews about local businesses.
Is It The Same as SEO?
When you go through online reputation management services and tools, you might get the feeling that online reputation management ( ORM) and search engine optimization ( SEO) have a lot of similarities. There are some key (and similarities) differences though. Both are part of online marketing strategies, but SEO is more concerned with obtaining a higher ranking for your website for certain relevant search terms, whereas ORM is concerned with how your brand name rates on websites that have a high ranking for the keyword brand name.
The main difference between the two is that ORM will handle multiple websites to one or a few keywords, to ensure a positive online presence for your brand. On the other hand, SEO strategies handle one website but optimize it for multiple search terms.